[美]乔治·莱考夫（George Lakoff） ●世界知名语言学家和认知科学家，“认识语言学之父”，认知科学和认知语言学的创始人之一。 ●加州大学伯克利分校认知科学和语言学特聘教授，圣塔菲研究所科学委员会委员，国际认知语言学协会主席，认知科学学会理事会成员。曾在哈佛大学和密歇根大学任教，曾担任斯坦福大学行为科学高级研究中心研究员。 ●著述颇丰，其中《我们赖以生存的隐喻》被译成几十种文字，在各国语言学界广为传述；《道德政治》是霍华德·迪安参加2004年美国总统大选时使用的竞选指导手册；《别想那只大象》则被认为是美国进步派的基本指南。

"Think Again is a must-read for anyone who wants to create a culture of learning and exploration, whether at home, at work, or at school... In an increasingly divided world, the lessons in this book are more important than ever." --Bill and Melinda Gates The bestselling author of Give and Take and Originals examines the critical art of rethinking: learning to question your opin...(展开全部)

"Think Again is a must-read for anyone who wants to create a culture of learning and exploration, whether at home, at work, or at school... In an increasingly divided world, the lessons in this book are more important than ever." --Bill and Melinda Gates The bestselling author of Give and Take and Originals examines the critical art of rethinking: learning to question your opin...(展开全部)

Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty Neumeier, author, The Brand...(展开全部)

Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty Neumeier, author, The Brand...(展开全部)

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are...(展开全部)

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are...(展开全部)

The only easy-to-understand guide to the wireless revolution! * The easy-to-understand guide to the wireless revolution-fully updated for the latest technologies! * New and expanded coverage: broadband fixed wireless, WLANs, wireless Internet, Bluetooth, smart antennas, and more * Updated coverage of CDMA, GPS, LMDS, and WLL systems * Concepts, terminology, components, and syst...(展开全部)

[英]汤姆·查特菲尔德（Tom Chatfield） 作家、独立学者、技术哲学家和跨学科智库高级研究员，英国广播公司的专栏作家、国际评论员和TED全球演讲者。获牛津大学圣约翰学院博士学位，曾在牛津互联网学院任客座副教授，并在赛德商学院教授战略领导力课程。 赵军 中国科学院国家空间科学中心研究员，管理学博士，长期从事创新和战略研究工作，具有丰富的创新管理和领导实践经历。主持多个重要研究课题，公开发表30余篇高水平SCI和核心期刊学术论文，翻译作品获“全国优秀科普作品”“中科院优秀科普图书”等多项荣誉。