[美]乔治·莱考夫（George Lakoff） ●世界知名语言学家和认知科学家，“认识语言学之父”，认知科学和认知语言学的创始人之一。 ●加州大学伯克利分校认知科学和语言学特聘教授，圣塔菲研究所科学委员会委员，国际认知语言学协会主席，认知科学学会理事会成员。曾在哈佛大学和密歇根大学任教，曾担任斯坦福大学行为科学高级研究中心研究员。 ●著述颇丰，其中《我们赖以生存的隐喻》被译成几十种文字，在各国语言学界广为传述；《道德政治》是霍华德·迪安参加2004年美国总统大选时使用的竞选指导手册；《别想那只大象》则被认为是美国进步派的基本指南。

"Think Again is a must-read for anyone who wants to create a culture of learning and exploration, whether at home, at work, or at school... In an increasingly divided world, the lessons in this book are more important than ever." --Bill and Melinda Gates The bestselling author of Give and Take and Originals examines the critical art of rethinking: learning to question your opin...(展开全部)

Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty Neumeier, author, The Brand...(展开全部)

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are...(展开全部)

Have you heard of the Stone Age? The Gilded Age? Or the Jazz Age? They’re the names of important periods in history. One of the names for the time we’re living in right this minute is the Information Age. It means information is available wherever we go and whatever we do. You’ve probably noticed. Information is all around. Every day we hear and see messages about what’s going ...(展开全部)

Test takers preparing to take the GRE (Graduate Record Exam) must command a high-level vocabulary to achieve a high score. This book is designed to teach the definitions of 800 words often appearing on the GRE while also familiarizing test takers with how the words are generally used in context. The book opens with a pretest that serves as a diagnostic, then presents the word l...(展开全部)

A narration of a summer motorcycle trip undertaken by a father and his son, Zen and the Art of Motorcycle Maintenance becomes a personal and philosophical odyssey into fundamental questions on how to live. The narrator's relationship with his son leads to a powerful self-reckoning; the craft of motorcycle maintenance leads to an austerely beautiful process for reconciling scien...(展开全部)

The extraordinary story of a man's quest for truth. It will change the way you think and feel about your life. "The cycle you're working on is a cycle called 'yourself.'" "The study of the art of motorcycle maintainence is really a study of the art of rationality itself. Working on a motorcycle, working well, caring, is to become part of a process, to achieve an inner peace o...(展开全部)

Over half a billion years ago life on earth took an incredible step in evolution, when animals learned to build skeletons. Using many different materials, from calcium carbonate and phosphate, and even silica, to make shell and bone, they started creating the support structures that are now critical to most living forms, providing rigidity and strength. Manifesting in a vast va...(展开全部)

罗伯特·海涅曼(RobertA．Heineman)，美国阿尔弗雷德大学政治学教授，曾经被选为联邦政府、州政府和地方政府的幕僚。他的主要著作有《威权与自由主义传统》(1984，1994)、《政治学导论》(1996)。 威廉·布卢姆(William T.Blutun)。美国罗彻斯特大学政治学名誉退休教授。他在芝加哥大学获得博士学位，主要著作包括《政治系统理论》(1965，1972，1978)、《建立一个奥地利国家》(1973)、《意识形态和态度》(1974)以及《暴力还是自由》(1984)。 史蒂文·彼得森(Steven A．Peterson)，美国宾夕法尼亚州立大学(哈里斯堡)公共事务学院院长、政治与公共事务学院教授。曾任纽约州政治学学会会长和东北部政治学学会会长。他在《政治学》、《美国政治学》《西部政治季刊》和《政府制度》上发表多篇论...(展开全部)